“CELEBRATE YOUR CURVES WITH NICOLE BREWER” (logline) is a reality/makeover show that celebrates real women with real curves and bridges the fashion gap for everyday women by showing them how to have fabulous, sophisticated style at any size. Finding the most flattering silhouette for your body type is, for most of us, easier said than done. However, Nicole Brewer has mastered the art of helping women celebrate their curves!
“CELEBRATE YOUR CURVES WITH NICOLE BREWER” (synopsis) is a reality/makeover show for real-size women with real curves and real lives. Join celebrity stylist, Nicole Brewer, and her celebrity guests as they share their philosophies on looking and feeling great at any age, at any size.
Watch Brewer and her team of experts share that knowledge with women who need help with their everyday look or who need expert style guidance in preparing for a special occasion (prom, wedding, reunion, new job, etc.). Fabulous hair, flawless make-up and fierce fashion are all worked together to give eye-catching style to real women of all shapes and sizes.
Each week on “CELEBRATE YOUR CURVES WITH NICOLE BREWER,” Nicole and her celebrity guests - all of whom are known as style-mavens - share their favorite fashion do's and don’t-you-dares. Our celebrity style-mavens reveal their secrets to accentuating their positives in fashion as well as in life! Brewer then gets to work with our everyday women, bringing them together with top stylists and fashion designers who help guide the journey toward fittingly fabulous personal style. Afterwards, our real women meet with Brewer and her celebrity style-mavens for an uplifting dialogue to reaffirm that beauty and style have no size.
Since mainstream fashion focuses on the frames of the thinnest and encourages the rest of us to idolize these body sizes, Brewer redirects our vision to bring exceptional fashion and fashion-sense to everyday women, empowering them with the right tools to use fashion as a form of self-expression. So, whether you are petite or plus size, Brewer can show you how to play up your assets and downplay the rest – this is her passion. According to Brewer, “The secret to great style is simple. It's all about choosing what's looks best on your body, and everyone deserves to learn how to do that.”
Brewer has lent her “style beyond size” philosophy to real women with real curves on The View, Entertainment Tonight and Access Hollywood and has styled such Grammy and Tony Award winning divas as: Beyoncé, Chaka Kahn, Anita Baker, Anika Noni Rose, Mariah Carey, Tonya Pinkins and Nikki Blonsky. So, fasten your designer suede belt and forget what you thought you knew about fashion because Brewer is about to take back the runway and give it to real women so they can "CELEBRATE THEIR CURVES!"
What makes this show special and unique from other reality/makeover shows is that it is an antidote to obesity paranoia and makeover programs that tell us that it is the flesh that must be made over in order to be beautiful and loved, successful and happy. Instead of changing or fixing them, this program shows women how to work what they've got, to empower them to feel beautiful and confident and to thrive in all areas of life! Brewer, her team and the celebrity style-mavens all work together to prove that it is possible to redefine how you feel about yourself by embracing your body exactly as it is NOW, and discovering new fashion options that really work for you.
What also makes the show different is its magazine style, editorial format that is filled with fashion secrets, style solutions, tips, tricks and information everyday women can really use. It is 30 minutes of style advice, dedicated to the real shopper, turning the everyday woman into a full-fledged fashionista. “CELEBRATE YOUR CURVES WITH NICOLE BREWER" demystifies the notion that "one size fits most" and educates the everyday woman about how fashion can be a healthy way to show off what you love most about yourself.
Sixty-four million women in America have real curves. “CELEBRATE YOUR CURVES WITH NICOLE BREWER" will embrace healthy, beautiful shapes and the real women who represent more than half of the nation's population and consumers.
“CELEBRATE YOUR CURVES WITH NICOLE BREWER" is...
Fashion for Every Body. Beauty for Every Face.
"CELEBRATE YOUR CURVES WITH NICOLE BREWER" (show format):
Opening Bumper: From the set our host Nicole introduces this week’s show (2 minutes).
Title Sequence: 1 minute.
Act 1: Nicole chats with our celebrity “style-maven” on set (6 minutes).
- On the set/store where shopping lesson will occur.
- In-depth interview with the style-maven about her career, personal style, current project, etc.
- Our style-maven gives her fashion likes and dislikes.
- The style-maven gives advice to “real women” and shares what makes her feel “real beautiful."
- Teasers for upcoming “real women” makeover.
Act 2: Nicole visits with our “real woman” at her home (6 minutes).
- Surprises her at her home.
- “Real woman” discusses her personal style or lack thereof, along with her likes and dislikes.
- Our “real woman” talks about how she got in a fashion rut and why she needs style guidance.
- Nicole analyzes our "real woman's" current wardrobe and they discuss how to rework it.
- STYLE ICON SPOTLIGHT – Nicole honors a non-traditional beauty or style icon that will be the inspiration for the makeover.
- Eg. Marilyn Monroe, Sophia Lauren, Leontyne Price, Oprah Winfrey, Chaka Khan, Dolly, etc.
Act 3: Shopping Spree on-set (6 minutes).
- Nicole takes our “real woman” shopping and allows her to rework her new look.
- Hair salon and make-up stylists teaches her how to do the look on her own.
Act 4: Wrap-Up on-set (6 minutes).
- We have the reveal and the “real woman” gets to meet our style-maven.
- Host and style-maven confirm to our “real woman” that beauty has no size.
"CELEBRATE YOUR CURVES WITH NICOLE BREWER" (statistics)
Overview
- More than 62 % of the American population is considered to be plus size.
- 48.7 million women in America are petite, 5'4" and under.
- There are an estimated 64 million women in America who wear size 14 and larger.
- Plus size clothing retail has increased nearly 50 % over the past decade, reporting record sales in upwards of $52 billion.
- Petite clothing market was $9.5 billion of retail spending in 2001, an estimated 11% of $89 billion women's apparel market.
- Plus size clothing comprises nearly 30% of the Women’s Apparel Market.
- Plus size retailers spend $15 Million in Consumer Advertising.
Market Research.com
- According to a September 2001 report from online market research firm MarketResearch.com, U.S. retail sales of women's plus size apparel approached $32 billion in year 2000, representing a 33% rate of growth since 1996, and capturing a 27% share of all U.S. women's apparel sales - making it the fastest-growing segment in the industry. Plus size U.S. apparel sales are expected to reach $47 billion by 2005, representing a 49% increase over year 2000 sales.
- Overall U.S. women's clothing market at $96 billion.
- Plus size clothing comprises nearly 30% of women's apparel market.
- Six out of 10 women wear size 12 or larger.
- Plus size retailers spend $15 Million in consumer advertising.
- Sales of women's plus size apparel to reach $47 billion by 2005.
- Women's Petite and Plus Sizes are the most under-served markets in the fashion industry.
Mintel
- Mintel's exclusive consumer research reveals that more than half of female respondents over 18 years old purchase plus size clothing.
- Mintel estimates that the plus size market will grow more than 10 percent in the next five years.
- Global Information, Inc. reports that the plus size clothing retail market for adults and children totaled $76 billion in 2006. The report also forecasts sales will continue to rise and reach the $100 billion mark by the year 2012.
POTENTIAL GUESTS & SUPPORTERS (to pursue)
Celebrity Style-Mavens:
- Nikki Blonsky, actress
- Jennifer Hudson, actress, singer
- Delta Burke, actress, designer
- Emme, plus size supermodel, author
- Camryn Manheim, actress
- Kathy Bates, actress
- America Ferrera, actress
- Mo'Nique, comedienne
- Chandra Wilson, actress
- Sara Ramirez, actress
- Kathy Najimy, actress
- Jordin Sparks, singer
- Niecy Nash, actress
- Whitney Thompson, America’s Next Top Model
- Toccara Jones, model
- Susan Moses, celebrity stylist & fashion designer
- Tim Snell, celebrity stylist
- Bradley Bayou, fashion designer& featured on QVC
- Sunil Ramchandani, fashion designer, formerly of Anne Klein
- Abby Zee, designer, Soho boutique
- Kimora Lee Simmons, Baby Phat
- Beyoncé and Tina Knowles, House of Dereon
- Anna Sholz, London based designer
- Fashion Director, Kleinfelds Bridal
- Macys
- Lord & Taylor
- Saks 5th Avenue
- Bloomingdales
- Jones NY
- Gap/Old Navy
Mainstream Designers (who now do petite and plus sizes):
- Michael Kors
- Calvin Klein
- Anne Klein
- Tommy Hilfiger
- Donna Ricco Dresses
- Adrianna Pappell
- Elisabeth/Liz Claiborne
- Tadashi
Bios
Nicole Brewer - Host & Co-creator
“Style Beyond Size” – is the tagline Nicole uses to describe her passion about fashion for real women. Throughout her career, she has approached fashion with a contagious enthusiasm, sharing personal style secrets with real women all over America.
Nicole's professional experience as a style expert and editorial background as a fashion & beauty director has allowed her the rare opportunity to share her passion for fashion and style advice with millions throughout the years. Most recently, in front of an audience of more than 11 million viewers, Nicole transformed her lifestyle as well as her figure. After losing more than 100lbs as a contestant on NBC's hit reality series, The Biggest Loser: Couples, she is excited to continue to share her fashion tips & tricks with real women, while inspiring all body types to look and feel fabulous in their own skin, and most importantly in their clothes!
Nicole encourages to look within and discover that beauty and style comes from knowing how to work what you’ve got! She applies this theory to everyone that she’s worked with from Beyoncé to Mariah Carey, Dreamgirls’ Anika Noni Rose and Jennifer Hudson, and most recently, Hairspray’s “It-Girl,” Nikki Blonsky. Whether she is styling clients for red carpet events, award shows, television and print ads or magazine editorials, her ability to select the right silhouettes and choose forward fashion that flatters, has been the secret to her success.
With a B.A. degree from Brown University, Nicole moved to New York to pursue a career in fashion media, accepting her first job in fashion marketing and public relations at Esprit de Corps. But, it wasn’t long before she found her niche in fashion journalism and inside the pages of MODE magazine, the premier and high-gloss fashion magazine for real women size 12 and above. At MODE and sister rag, GIRL magazine, she developed her skills as a fashion editor, monthly columnist and featured stylist. She continued her work in editorial and wardrobe building for private clients before becoming the fashion and beauty director at HEART & SOUL magazine.
Soon after HEART & SOUL, Nicole landed the coveted job of fashion director at ESSENCE magazine. She enjoyed developing fashion concepts, styling fashion features and celebrity covers for ESSENCE, and found herself poised to pursue opportunities in freelance styling and image development.
Nicole’s thirteen-year journey in fashion has been multi-faceted, offering her invaluable opportunities for professional growth in both corporate and creative areas of the industry. She puts her skills and experience to work, appearing as a fashion correspondent and style expert on such shows as The View, Access Hollywood, Entertainment Tonight, BET Style and other national and local television shows across the country.
Nicole currently resides in Brooklyn, New York and freelances as a wardrobe stylist, fashion market editor and group fitness instructor when she’s not busy primping celebs. She is represented by Get Dressed, Inc.
DJ Johnson - Co-creator
DJ Johnson is a media artist and award-winning filmmaker with extensive experience producing and directing documentaries, industrials and promotional videos for educational institutions and social service organizations. He has worked on numerous Hollywood studio films creating “the making-of” documentaries and behind-the-scenes content for DVDs.
DJ is currently the Director of Video Production and an instructor of New Media at the USC Institute for Multimedia Literacy, an internationally-renowned research unit of the USC School of Cinematic Arts (http://iml.usc.edu/). DJ recently completed his documentary Iraqi Doctors: On the Front Lines of Medicine, which chronicles the experiences of six Iraqi doctors and their struggles to work in a war-torn country. This film was used as the core course text in an innovative undergraduate course (IML340: The Praxis of New Media) that he developed and taught last year.
DJ received his M.F.A. from the USC School of Cinematic Arts and his B.A. from Brown University.
Blaine Teamer's published works include: Maya: Diasporic Juks (1997); Shady: A Novel (2000); and Riding the Tiger (2004). Blaine's theatrical works include the highly acclaimed one-woman show, Pandora's Trunk, starring Tony Award winner, Tonya Pinkins. The focus of his current research and artistic endeavors centers on new media practices and their use as tools for positive social change. Blaine holds a B.A. in English from Penn State and a M.A. in Psychology from Antioch University. (http://ghettosavants.blogspot.com)
WGA Registration # 1309915
